"Cellphone-toting NASCAR fans at Texas Motor Speedway this weekend will get pinged with a mobile recruitment pitch from the United States Air Force, reports AdAge.
The mobile extension of the Air Force's 'Do Something Amazing' campaign is developed by GSD&M. Bluetooth transmitters setup around the racetrack will find suitably equipped mobile devices and send messages encouraging the recipient to stop by the Air Force presence at the racetrack."
This is not a good idea. Did they think that they might get people too old to join maybe. Or people who do not want to join. When did a phone stop being mine and being a way for them to send ads (and I do not mean just the Air Force on that)? At least it is Bluetooth and not SMS. The former cost nothing but can be annoying and a way to spread cell phone viruses (Yes the do exist). The latter cost money even if you do not want the messages.
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